Jamel Feddou is a personal trainer who wants to make the world fit. We collaborated on achieving this goal by the focus on his passion. I created a strategy to make people more aware of his pursuits.
We came to the conclusion to create a weekly vlog of his life and fitness pursuits. My experience in storytelling came in handy to advise him in capturing his experiences. To complete the picture I started working on the j-hit website where customers can apply for one of his personal training programs.
To make the brand recognizable, I designed the J-hit logo. JHIT Is an abbreviation of Jamel High Intensive Training. In this logo, I merged the J and H to show his connection with training. I have implemented the style in Jamel’s personal logo and can be used well for merchandise and expressions on JHIT Media Channels.